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CNBC·Business & FinanceHow DoorDash, OpenTable, And Resy Are Battling For Tables
TL;DR
Reservation platforms are fighting for elite restaurants by paying them cash and offering exclusive tables to premium credit card holders.
Key Points
- 1.OpenTable (owned by Booking Holdings since 2014 for $2.6B) lists 60,000+ venues and averages 8 reservations/second globally, but lost hot restaurants to Resy by overcharging per-cover fees and neglecting innovation.
- 2.Resy disrupted OpenTable by undercutting its pricing with a flat monthly fee and better software; American Express acquired it in 2019, then bought competitor Tock in 2024 for $400M, growing Resy's restaurant count 5x.
- 3.DoorDash entered by acquiring SevenRooms for $1.2B in 2025, integrating delivery data with dine-in reservations so restaurants can identify if a walk-in guest has already ordered delivery six times.
- 4.Credit card partnerships are the key battleground: Amex Platinum (~$900/year) locks prime-time slots for Resy users, Chase Sapphire Reserve (~$800/year) does the same for OpenTable, and DashPass members get exclusive slots on SevenRooms.
- 5.OpenTable is paying restaurants $40,000–$95,000 to switch back and hold exclusive prime-time tables, made possible by its Visa and JPMorgan Chase partnerships, per a New York Times report.
- 6.The real prize is customer data — all three platforms are integrating point-of-sale systems to build diner profiles (spending habits, visit frequency) that help restaurants personalize service and increase revenue per table rather than just turning seats faster.
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