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CNBC·Business & FinanceHow AI Is Helping Grocery Shoppers Save Money
TL;DR
Kroger partnered with Flashfood's dynamic pricing AI to discount near-expiry items in real time, cutting food waste and saving shoppers money.
Key Points
- 1.Inflation is forcing traditional grocers to rethink strategy. A March survey found most shoppers' incomes can't keep up with rising prices, causing them to split trips across stores — benefiting discounters like Dollar General and Costco while pressuring chains like Kroger.
- 2.Flashfood's AI platform turns food waste into revenue by dynamically discounting near-expiry items. About 30% of U.S. grocery store food is thrown away annually, representing ~$18.2 billion in lost value; Flashfood monitors best-by dates and adjusts prices in real time, with partners reducing expired-goods losses by an average of 27%.
- 3.The technology is scaling rapidly but faces competitive limits. Kroger began a broader rollout across 100+ stores in March–April 2026, and Flashfood now operates in 2,000 North American retail locations; however, dominant price-setters like Walmart and high-end grocers have yet to feel pressure to adopt similar tools.
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