Introducing "The Roach": A Fleet-Grade Jobsite People Mover from Morey

TL;DR

Morey unveiled 'The Cockroach,' a near-indestructible electric UTV built for construction jobsites to fix the poor ROI of conventional rental buggies.

Key Points

• 1.Designed around a 'no extra molecules' philosophy. Every component was either eliminated, overbuilt, or made easily accessible — inspired by the near-indestructibility of a cockroach.
• 2.Dual electric motor E-beam axles with 18–20 kWh battery. Identical front and rear motors simplify parts inventory; battery sits between frame rails and under the rear bench, non-structural.
• 3.Solar roof plus onboard range extender eliminates need for grid power. With ~4 m² of panels and a dual-fuel (gas/diesel) generator backup, the vehicle can operate on unpowered jobsites from day one.
• 4.Airless tires, drum brakes, coil springs — chosen for durability and simplicity. Airless tires prevent flats; rolling resistance penalty is irrelevant at jobsite speeds; coil springs allow easy tuning vs. leaf springs.
• 5.Not road-legal and intentionally not a dump-bed hauler. Aimed squarely at personnel transport on large sites — designer cited nearly 1,000 buggies on the Stargate AI data center build in Texas as the target market.
• 6.Made in Michigan by Morey, a 91-year-old rugged telematics company from Chicago. Currently ~80% complete in field trials; interior uses Molle panel system for modular accessories, with future autonomous/data-collection use cases being explored.