Why Lamborghini Has Ditched EVs And Ferrari Hasn’t

TL;DR

Lamborghini scrapped its full EV for a plug-in hybrid because supercar EV demand is "near zero," while Ferrari hedges by pressing ahead with its electric Luce.

Key Points

• 1.Lamborghini boss Stephan Winkelmann called making EV supercars "financially irresponsible," citing dramatically slowed adoption and "very limited" demand in the luxury supercar segment, pivoting to plug-in hybrids instead.
• 2.Ferrari is independent and publicly traded, selling only ~14,000 cars/year yet worth more than all of VW Group (~9 million cars/year), giving it both the pressure and financial flexibility to pursue the electric Luce on its own terms.
• 3.Analysts say Ferrari only needs 500–1,000 Luce buyers annually to justify the bet, letting it satisfy EV-curious customers while protecting its core internal combustion engine identity — essentially "walking and chewing gum at the same time."