Every Purchase Has a Story: Inside Singha Beer Family's 1-of-1 Collection | Capturing Car Culture

TL;DR

Cheyenan Bhodivihok, heir to Thailand's 92-year-old Singha Beer empire, reveals a deeply personal car collection where every vehicle carries emotional history.

Key Points

• 1.Cheyenan is the great-grandson of Singha Beer's founder. Thailand's oldest beer company, established in 1933, funds a lifetime passion for cars, motorcycles, and off-road vehicles across a multi-floor private collection.
• 2.The collection's philosophy is emotional connection, not fashion or investment. Every car purchased reflects a personal memory, racing era, or childhood dream — and crucially, every single one is driven regularly.
• 3.Three Toyota Mega Cruisers headline the off-road section. Spanning four generations, the fourth-gen example features four-wheel steering, mechanical fuel injection, central tire inflation, and no seat belts — a rare right-hand-drive Japanese military vehicle increasingly scrapped in Japan.
• 4.A UN-spec 100 Series Land Cruiser with full documentation is a standout. Bought from a UN auction 20 years ago, it features dual diesel tanks, front/center/rear diff locks, a hidden winch, steel wheels, manual transmission, mechanical fuel pump, and a swing-out rear cupboard — all original.
• 5.Cheyenan drove a 1986 aircooled Porsche rally car from Bangkok to Stuttgart in one month. The route crossed Laos, China, Kazakhstan, Russia, and Georgia — the car is now en route to Europe and was the inspiration behind his rallying career.
• 6.A Fiat 131 Abarth Volumetric supercharged is one of only 12 imported into Thailand. Of 200 leftover bodies converted by Abarth, only 50 were sold to staff; a Thai importer bought 12 in 1982, and Cheyenan spent 7 years sourcing Italian parts to restore the last of the 12.
• 7.The collection spans racing eras: E30 M3 Evo 2-spec, Manti Racing GT3, GR Yaris MN Rally homologation, and a 1969 911. The GR Yaris is rally-specced — rare versus the common circuit pack — while the 1969 911 completed 48 Alpine passes across six countries with photographer Stefan Bogner.
• 8.A Land Rover Defender Trophy — one of 25 worldwide — and a portal-axle Mercedes G500 square occupy the top-tier off-road row. The Defender Trophy uses a Jaguar 5L supercharged engine, has a factory exo-cage, and exists in three-door form; the G500 4x4² features portal axles and eight shock absorbers.
• 9.A brand-new Defender Octa with 635hp BMW M5-derived twin-turbo engine is Cheyenan's current daily driver. With only 300km on the clock, full power is locked until 500km; he calls it the best unibody off-roader for its hydraulic suspension and functional off-road capability over brand prestige.