Mexicans Born In America Are Called Pocho: "Negative Word." I CLUB SHAY SHAY

TL;DR

Comedian Gabriel Iglesias explains 'pocho' — a Mexican slur for US-born Mexicans — and how he reclaimed it by naming his new tequila brand Pochofino.

Key Points

• 1.- 'Pocho' (P-O-C-H-O) is a term used in Mexico to label Mexicans born in the United States as outsiders, not considered truly Mexican.
• 2.- Gabriel Iglesias launched Pochofino Tequila, flipping the negative word into a positive identity statement meaning 'I'm a fine pocho.'
• 3.- The brand was developed after a tequila company approached Iglesias, who insisted it reflect his Mexican-American dual identity rather than just his Mexican heritage.
• 4.- The Pochofino bottle features two Chihuahuas representing his late dogs, which traveled with him to 40+ states before passing away about a year and a half ago.
• 5.- Iglesias drinks approximately three bottles of tequila per weekend and claims Pochofino rivals or exceeds Patrón, his longtime go-to brand.