Why Infiniti is pinning its turnaround hopes on its new SUV

TL;DR

Infiniti is launching the QX60 Five mid-size SUV to reverse a 65% sales decline, betting on competitive pricing and US manufacturing.

Key Points

• 1.Infiniti's US sales have collapsed 65% since their 2017 peak. From an all-time record, sales fell to just 53,000 in 2025, compared to rival Lexus selling 370,000 vehicles the same year, leaving Infiniti with only two models in its lineup.
• 2.The QX60 Five is the first of five new vehicles planned over five years. New CEO Eric Ledoux is leading the turnaround; the mid-size SUV is US-built (avoiding the 15% import tariff hitting the Japan-made QX80) and targets the largest US vehicle segment as of February 2026.
• 3.Infiniti is using aggressive value pricing to undercut the luxury segment average. The QX60 Five starts just under $54,000, well below the $77,000 average MSRP for luxury mid-size SUVs, and closer to the $52,100 mainstream segment average — where sales were already rising 15%.