Company Man - 9 Years on YouTube

TL;DR

Company Man reflects on 9 years of weekly YouTube videos, sharing honest stats on declining views and uncertain plans for year 10.

Key Points

• 1.The channel reached 1.7 million subscribers but growth is slowing sharply. New subscriber gains dropped roughly 50% year-over-year, adding only ~17,000 in year 9, far below earlier peaks.
• 2.Year 9 was the lowest-views year in channel history, down 34% from the previous year. The creator attributes the decline primarily to choosing topics that fail to connect with a broad audience.
• 3.Over 350 consecutive weekly videos exceeded 100,000 views, but that streak is now breaking. Several recent videos barely hit 50,000 views, which the creator finds more troubling than raw subscriber numbers.
• 4.The weekly upload schedule may not survive year 10. The creator openly considers shifting to event-driven uploads — covering bankruptcies or acquisitions as they happen — rather than forcing weekly content.
• 5.Key channel milestones include the founding Kmart video, a lucky Toys R Us timing, and inspirations from JacksFilms and Bright Sun Films. Video 500, potentially covering MySpace, is planned for later in 2025 as a symbolic target.