Why Chrysler Says There Is A Minivan 'Resurgence'

TL;DR

Minivan market share has quietly grown from 1.7% in 2017 to 2.4% in 2025, driven by practical buyers who value functionality over image.

Key Points

• 1.Chrysler's entire lineup is now a single minivan. At the 2026 New York Auto Show, Dodge and Chrysler brand CEO Matt McAleer unveiled a refreshed Pacifica, with Stellantis promising broader brand future plans at its May 21st investor day.
• 2.Minivan market share has grown modestly but steadily. After bottoming at 1.7% in 2017, minivans reached 2.4% in 2025 — only half a percentage point below large SUVs, their closest competitor by seating capacity.
• 3.Minivans sell unusually fast and hold their value well. A Toyota Sienna turns over in just 12 days, and Chrysler Pacifica moves as quickly as a Jeep Wrangler; low lease rates mean fewer off-lease cars flood the used market, keeping resale values higher.
• 4.Chrysler is pushing minivan practicality and hinting at rugged new variants. Both second and third row seats stow flat into the floor, while the Grizzly Peak concept — featuring knobby tires and a roof rack — hints at future production models targeting adventure-oriented buyers.