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The Wall Street Journal·Business & FinanceThis Company Is Building a Hockey Empire. Many Say It's Ruining Youth Sports. | WSJ
TL;DR
Black Bear Sports Group is buying up hockey rinks nationwide and displacing community nonprofits, raising prices and consolidating control over youth hockey programs.
Key Points
- 1.Black Bear Sports Group is the largest owner-operator of hockey rinks in the US. Founded in 2015 and backed by Blackstreet Capital Holdings, it has purchased nearly 50 rinks across the Northeast, Mid-Atlantic, and Midwest, using a vertically integrated model that includes clubs, tournaments, jerseys, and a $37/month streaming service.
- 2.Black Bear evicted the 60-year-old Kalamazoo Optimist Hockey Association with 30 days' notice. KOHA was told to rebrand as a Bigby-sponsored program and source all jerseys through a Black Bear-appointed East Coast vendor, cutting out local hockey shops that had served the community for 50+ years.
- 3.Prices have risen significantly under Black Bear's management. In Chelsea, Michigan, the 12-and-under fall house league season cost $2,000 last year; this year it exceeds $2,500, and local teams have been rebranded with Bigby Coffee branding.
- 4.Senator Chris Murphy introduced a bill to ban private equity from investing in youth sports, specifically citing his son's experience with Black Bear, arguing the company treats youth hockey as a financial opportunity rather than optimizing the experience for kids and families.
- 5.Black Bear obscured its private equity ties after hiring a crisis PR firm. Its website removed mentions of parent company Blackstreet Capital, changed its messaging from 'investing in' to 'saving' youth sports, and its executives say rapid acquisition is 'misunderstood' — not predatory.
- 6.Michigan's Attorney General is investigating Black Bear for potential anti-competitive practices. The AG's Corporate Oversight division is reviewing unfair trade practices and consumer harm risks, including higher prices and reduced community access, while Black Bear insists its 9% youth hockey growth rate proves its model is affordable and beneficial.
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