Why Jony Ive put buttons in the electric Ferrari

TL;DR

Overall Summary: Jony Ive added physical buttons because touchscreens solve the wrong problem in cars—you need dedicated controls for driving, not a do-everything screen.

Key Points

• 1.The iPhone needed no buttons because it does everything; a car doesn't—you only need to steer, navigate, and adjust a few settings
• 2.Every button has one purpose: seat heaters, temperature, volume, drive modes—no hunting through menus
• 3.Physical controls work on bumpy roads where touchscreens fail
• 4.Materials are obsessively premium: machined aluminum, etched glass, medical-grade threading—each component feels like a watch
• 5.Analog elements injected into digital: real spinning dials, dual-layered screens with cut holes, a glass key with magnets
• 6.Ive's goal: force the car industry to stop blindly copying the iPhone and design interfaces that actually solve driving problems